If you run a free membership site of any kind, then you surely have a first-hand experience of dealing with spam signups. Such fake registrations are a pure garbage that adds no value to your user base, ruins the overall picture of your audience, and can do no good to any marketing efforts: the more fake/dead accounts your database contains, the harder it becomes to study registrant demographics, build customer relations, and target your propositions at specific user groups.
The issue is as old as the Web itself, but there is no complete solution on the way: once the industry comes up with another ‘bulletproof’ spam protection tool, it’s just a matter of time for spammers to invent a tricky way to override it, so this race will probably never end.
The best thing site owners can do about the issue is to build the right mix of preventative measures to find a balance between blocking fake users effectively and ‘scaring’ legit users away. For example, CAPTCHA services went through a few turns of evolution before Google has recently created the Invisible reCAPTCHA which is ‘tough on bots, easy on humans’ meaning it can stop spambots, but stays invisible for regular users (so it cannot resist human spammers too – sorry, Google).
There are tons of conventional tips and tools to cope with bot signups, but let’s take a closer look at the problem – which of those popular methods are effective enough to stop human spammers?
As you can see most of the traditional anti-spam tools are built to fight bots, not human spammers that are much trickier than any automatic spam script could be.
Well, in order to defeat spammers, we need to get to the root of the issue first…
But why spammers are so persistent in their efforts to infuse your site with their fake data? There are two main reasons for it:
Posting links allows them to pass a portion of ranking power from a public website with a greater ranking potential to a smaller site(s), so the last one can rank better and increase its position in SERP. The bigger site, being a link juice donor, gets nothing in return, except for junk links. So unjust!
Sometimes, it’s not even necessary for a spammer to post links: on some websites, the user registration process ends up with a creation of a personal page/album including a few essential fields – some of these fields may be of hyperlink type (for example user’s homepage). Spammers could quickly fill it in, say ‘done!’, and then go no further from this point, as they’ve already created a channel for link juice to flow! (the only effective way to stop such parasites is to auto-remove their profiles after a period of inactivity).
Well, there is something else you can do about the issue: give all your unnatural or toxic links to Sur.ly! It will make your site totally immune to link spam breaches so no human spammers can benefit from posting their links. Actually, with Sur.ly there will be no more toxic/bad links on your site (at least for Google robots or your real users that will get an extra protection set for their computers).
Everyone who often deals with the Web has ever heard the term ‘phishing attack’. Today we will explain what a phishing attack is, reveal its mechanisms, and give you effective tips on how to recognize and rebuff any phishing attempts.
It comes as no surprise that every website owner who worked day and night to build his/her project is always in search of ‘holy grail’ trying to invent a better way to retain visitors, get people interested, focused on the site’s content, and then straightforwardly converted into sales or sale leads.
Sur.ly Surfguard is here! It’s a browser addition powered by our web safety platform, which lets you preview status of a link before clicking on it. If a link is unsafe, you’ll get a pop-up notification when hovering your mouse over it.