Irrelevant outbound links that lead to different kinds of low-quality content (e.g. adult, malware, spam, etc) are called toxic, as they can negatively impact a website where they are placed, i.e. decrease its SERP rankings or cause Google algorithmic penalty.
Toxic links can be considered as a type of unnatural links – a wider term referring to all kinds of manipulative linking: black hat SEO, link exchanges, paid links, etc (Google’s policy on penalizing for unnatural links seems to be getting even more flexible with every update).
The more of toxic links a website contains, the more likely it will be misinterpreted, flagged, and thus penalized by search engine robots (maybe some wise guys at Google still trust an ancient saying: ‘we are what we link to’, or whatever).
Anyway, there is a pretty high chance of discovering such links within:
The last point (but not the least one) potentially refers to almost any link you have ever added to the site, as the reputation/status of a link’s target source can change over time, so you might end up with a few dead or unnatural links that initially were safe and useful.
At the same time, good and relevant links, organically included into content, can improve your search engine position, as they are a positive ranking signal for Google (you may check this experimental research into outbound links by Reboot Online, which proves they really work). Traditionally, most of the website admins use the rel=”nofollow” tag on their links to control the SEO-related risks. However, such an approach removes the positive effects too, so it’s a reason why we have developed Sur.ly plugin – an alternative and a more productive way to deal with toxic outbound links.
In order to remove the toxic outgoing linking from you site, and minimize the negative effects when it occasionally happens, there should be a kind of ‘link detox’ (aka link sanitation) strategy applied to your site on daily basis (the term itself traces back to the process of literal detoxification, i.e. removing of body toxins in order to improve someone’s health).
Sur.ly is a simple plugin that provides a professional but yet free solution to neutralize all toxic links on your site(s) at a single stroke, and offers the following:
With Sur.ly, there is no more need to audit the whole stack of outbound links on your website on regular basis, especially if it grows every day owing to user-generated content.
Everyone who often deals with the Web has ever heard the term ‘phishing attack’. Today we will explain what a phishing attack is, reveal its mechanisms, and give you effective tips on how to recognize and rebuff any phishing attempts.
It comes as no surprise that every website owner who worked day and night to build his/her project is always in search of ‘holy grail’ trying to invent a better way to retain visitors, get people interested, focused on the site’s content, and then straightforwardly converted into sales or sale leads.
Sur.ly Surfguard is here! It’s a browser addition powered by our web safety platform, which lets you preview status of a link before clicking on it. If a link is unsafe, you’ll get a pop-up notification when hovering your mouse over it.